What class of consumer are you?

February 7, 2008


Mosaic USA is a redevelopment of the Mosaic consumer segmentation system that describes American consumers. It is a household-based segmentation system that classifies all U.S. households and neighborhoods into 60 unique Mosaic types and 12 groupings that share similar demographic and socioeconomic characteristics.

There was book published in the late 1980s, “The Clustering of America” by Michael Weiss that the idea of grouping Americans by spatially based consumer groups was first well publicized. The theory is, you are what you buy, and you tend to live close to other people who buy like you do.

Remember though, Jesus loves white affluent suburbanites.

And a contrarian view.


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