Oracle raises prices in response to weak dollar

July 16, 2008

Interesting pricing strategy Oracle uses that I wasn’t aware of. They charge all customers everywhere the same, based on the US dollars. The dollar has been falling of course, so Oracle increases the cost of licenses to make up the weakening dollar. So Oracle has looked cheap in the Eurozone and elsewhere. But does the price increases mean in the US that Oracle has so much market share that it can just raise prices in spite of the overall economy?

Depending on the currency markets, it may still be better to purchase Oracle products in euros.


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